🥷 Deep-Dive on B2B Identity Software

Usernames and passwords continue to be the dominant paradigm, despite being repeatedly demonstrated to be an insecure model. The average person has to juggle between 70 to 80 passwords, resulting in a decidedly inferior user experience. Indeed, there are multi-million dollar businesses built just around helping businesses and individuals manage the... See more

When people talk about identity they usually mean one of three related but quite different scopes: (a) a unique identifier, (b) a holistic view of an entity, or (c) a specific piece of context about an entity.Unique identifiers are critical in any social setting. Names are an adequate ‘identifier’ amongst friends, family, or small tribes (under Dun... See more

-Identity: API-first companies in the identity space make it easy to authenticate users either in terms of identifying attributes (credit card info, email etc.), exploiting tailwinds of the increased need for digital authentication in a COVID era.

Web3 identity solutions center around user-centric ownership models. They also prioritize portability, with solutions promising a foundational identity layer that enables inherent information transferability, rather than retroactively fitted portability solutions as in web2.