Decoding the New Consumer Mind

Hit Makers: The Science of Popularity in an Age of Distraction

Derek Thompson • 9 highlights

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Habit: The 95% of Behavior Marketers Ignore: The 95% of Behavior Marketers Ignore (paperback)

Neale Martin

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Influence, New and Expanded: The Psychology of Persuasion

Robert B. Cialdini • 56 highlights

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1

Damian Ryan

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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Nancy Harhut

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