Decoding the New Consumer Mind

Decoding the New Consumer Mind

Kit Yarrow amazon.com

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The Gravity Well Effect

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10 New Realities:

Power has shifted from companies to customers.
People are not focused on the product but on meaning.
Customers buy products to build their identities.
They hate being sold, but they love to buy.
They buy in tribes to feel safe and successful.
The battle is no longer between companies but tribes.
The company with the strongest tribe wins.

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Hit Makers: The Science of Popularity in an Age of Distraction

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The Shallows: What the Internet Is Doing to Our Brains

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The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

Patrick Renvoise

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Ogilvy on Advertising in the Digital Age

Cover of Ogilvy on Advertising in the Digital Age