Decoding the New Consumer Mind
While the most recent chapter of consumer drove us from prioritizing possessions (purchasing physical goods) to emphasizing experiences (spending on events and travel), I believe that the next leg will lead us from emphasizing experiences to treasuring transformation (buying into a better version of ourselves).
Obvious Ventures • Finding Wealth in Health
Cognitive Surplus: Creativity and Generosity in a Connected Age: How Technology Makes Consumers into Collaborators
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The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
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“We are all plugged into an infinite stream of data, updated continuously and delivered at light speed via a network of intelligent devices, embedded in every corner of our lives. Value has shifted from the output of our muscles to the output of our brains. Our knowledge is now our most important asset and the ability to deploy our attention is our... See more