Decoding the New Consumer Mind

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Clotaire Rapaille

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The Brain Audit: Why Customers Buy (And Why They Don't)

Sean D'Souza

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We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes

David Allison

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland • 2 highlights

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