Decode and Conquer

When it comes to strategy, the most prevalent and satisfying analysis tool is pro/con analysis. As the name implies, it’s satisfying because it feels objective.

convince us that you were the front-line owner and driving, not a participant who was lingering in the back-row, several steps removed from the core action and the results.

context and details matter. If we reduce our jobs to the core elements, it’s just a bunch of emails and meetings. Dramatize the situation and help us understand why your job, project, or product is important.

Users will only switch if a product is better. And that type of improvement comes only when the product leaders think big.

During the interview, you want to propose an amazing product, not a mediocre one. To do so, focus on a single customer segment or persona.

When it comes to pricing, the most important number to know is the customer’s willingness to pay.

Real world prioritization is not that different from the matrix above. That is, it’s based on subjective criteria, weights and grades. Despite some flaws, I feel the matrix is effective. I’d rather have an imperfect process than no process at all. The matrix method forces the decision maker to think and articulate what’s important. Is revenue more

If you want to really impress the interviewer, redesign a web page at home, using your favorite mockup tool whether it’s Balsamiq, Adobe Photoshop, or Microsoft PowerPoint. Bring copies of your visuals to the interview, and subtly introduce your redesign at the beginning of the interview. You can say, “When I was preparing for the interview, I coul

Of his 10 design principles, I’ve bolded the best ones to cite: innovation, utility, ease of use and sense of honesty. Approach any product design critique by: Revealing your design criteria. Cap it to three principles. Explaining how the product may or may not meet your criteria. Being specific, offering evidence, and contrasting with similar prod