One way to get inspiration is to look at competing sites. Another way is to reference a design pattern library. Design patterns are documented solutions to common problems. For instance, there are common user interface solutions for news feeds, listing pages, and navigation menus.

During the interview, you want to propose an amazing product, not a mediocre one. To do so, focus on a single customer segment or persona.

If you want to really impress the interviewer, redesign a web page at home, using your favorite mockup tool whether it’s Balsamiq, Adobe Photoshop, or Microsoft PowerPoint. Bring copies of your visuals to the interview, and subtly introduce your redesign at the beginning of the interview. You can say, “When I was preparing for the interview, I

Average revenue per user (ARPU) Average revenue per paying user (ARPPU) Average revenue per daily active user (ARPDAU) Lifetime value (LTV) Conversion rate

Attribute method. List all the product attributes. Mix and match to get interesting new combinations.

As part of understanding customer needs, you may have to delve into a customer’s work flow with their existing solutions. To find areas of improvement, you’ll have to understand obstacles they are facing and gaps that existing solutions have left open.

If there are instances where you’ve racked your brain and can’t come up with a reasonable (estimated) number, a qualitative statement could work too. It could be a quote from a senior executive who thought you executed the smoothest product launch that he’s seen in last five years. It could be a testimonial from a customer who said it was the most

When it comes to pricing, the most important number to know is the customer’s willingness to pay.

context and details matter. If we reduce our jobs to the core elements, it’s just a bunch of emails and meetings. Dramatize the situation and help us understand why your job, project, or product is important.