talk about the pros and cons of each of the three approaches. You’ll be perceived as thoughtful and analytical, which traits they’ll look for in top product managers.

Summarize with this three-step approach: Tell the interviewer which product or feature you’d recommend. Recap on what it is and why it’s beneficial to the user and/or company. Explain why you preferred this solution vs. others.

Tip #2: Have at least three ideas

One way to get inspiration is to look at competing sites. Another way is to reference a design pattern library. Design patterns are documented solutions to common problems. For instance, there are common user interface solutions for news feeds, listing pages, and navigation menus.

When it comes to strategy, the most prevalent and satisfying analysis tool is pro/con analysis. As the name implies, it’s satisfying because it feels objective.

In the real world, the best way to finalize price is to try different price points. Out of all retailers, Amazon is known to be most aggressive in varying its price over time, finding the optimal balance between price and volume.

In modern product development, the use case format is a popular way to capture user needs. A user story conveys what the end user wants to do in normal everyday language. It does not describe how the solution works. Here’s the user story template: As a , I want <goal/desire> so that .

If there are instances where you’ve racked your brain and can’t come up with a reasonable (estimated) number, a qualitative statement could work too. It could be a quote from a senior executive who thought you executed the smoothest product launch that he’s seen in last five years. It could be a testimonial from a customer who said it was the most

When it comes to pricing, the most important number to know is the customer’s willingness to pay.