Decode and Conquer

Normally, we’d consider business value, customer impact and tech difficulty when prioritizing.

Attribute method. List all the product attributes. Mix and match to get interesting new combinations.

When it comes to pricing, the most important number to know is the customer’s willingness to pay.

To start the interview, you really just need answers for the four bolded questions: what is it, who is it for, why do they need it, and how does it work? So we’ll call our version the “3W’s and H.”

Start by thinking how these companies make money and the critical drivers to the business. Then, consider how the competition, the new acquisition, or complementary product can affect those particular business drivers.

They’re looking for product managers that can see future trends, both in technology and customer behavior.

context and details matter. If we reduce our jobs to the core elements, it’s just a bunch of emails and meetings. Dramatize the situation and help us understand why your job, project, or product is important.

If there are instances where you’ve racked your brain and can’t come up with a reasonable (estimated) number, a qualitative statement could work too. It could be a quote from a senior executive who thought you executed the smoothest product launch that he’s seen in last five years. It could be a testimonial from a customer who said it was the most

In the real world, the best way to finalize price is to try different price points. Out of all retailers, Amazon is known to be most aggressive in varying its price over time, finding the optimal balance between price and volume.

convince us that you were the front-line owner and driving, not a participant who was lingering in the back-row, several steps removed from the core action and the results.