Average revenue per user (ARPU) Average revenue per paying user (ARPPU) Average revenue per daily active user (ARPDAU) Lifetime value (LTV) Conversion rate

context and details matter. If we reduce our jobs to the core elements, it’s just a bunch of emails and meetings. Dramatize the situation and help us understand why your job, project, or product is important.

Start by thinking how these companies make money and the critical drivers to the business. Then, consider how the competition, the new acquisition, or complementary product can affect those particular business drivers.

If you want to really impress the interviewer, redesign a web page at home, using your favorite mockup tool whether it’s Balsamiq, Adobe Photoshop, or Microsoft PowerPoint. Bring copies of your visuals to the interview, and subtly introduce your redesign at the beginning of the interview. You can say, “When I was preparing for the interview, I

I imagine we’re looking to improve customer satisfaction around restaurant recommendations. We’re not considering other goals, such as increasing revenue, page views, and any other goals?

For instance, a particular feature could increase revenue 5 percent, but 30-day logins decrease by 3 percent. What should a product manager do? When faced with this dilemma, make the decision that’s in-line with the corporate strategic goal. Ask the interviewer. What’s the current objective? If the owner is desperate to meet a quarterly profit

In the real world, the best way to finalize price is to try different price points. Out of all retailers, Amazon is known to be most aggressive in varying its price over time, finding the optimal balance between price and volume.

When it comes to pricing, the most important number to know is the customer’s willingness to pay.

Attribute method. List all the product attributes. Mix and match to get interesting new combinations.