Decisions and Desire
When you force people to make decisions with only the rational part of their brain, they almost invariably end up “overthinking.” These rational decisions tend to take longer to make, says Restak, and can often be of lower quality. In contrast, decisions made with the limbic brain, gut decisions, tend to be faster, higher-quality decisions. This is
... See moreSinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
In contrast, decisions made with the limbic brain, gut decisions, tend to be faster, higher-quality decisions. This is one of the primary reasons why teachers tell students to go with their first instinct when taking a multiple-choice test, to trust their gut. The more time spent thinking about the answer, the bigger the risk that it may be the wro
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
George Loewenstein, the neuroeconomist, thinks that understanding the errors of the emotional brain will help policymakers develop plans that encourage people to make better decisions: "Our emotions are like software programs that evolved to solve important and recurring problems in our distant past," he says. "They are not always we
... See moreJonah Lehrer • How We Decide
As long as you Know Your Micro-Motives—and have a realistic appraisal of the demands of an opportunity—then you will be a better judge than anyone else of the riskiness of a choice, because you will be a better judge of fit.
Todd Rose • Dark Horse: Achieving Success Through the Pursuit of Fulfillment
‘They know they should do one thing but they feel they should do something else. And they can’t reconcile the two things. Generally you should go with what you feel that you should do. Because your emotional system is a great deal smarter than you give it credit for. You have to figure out how to make your emotional system make decision so you can
... See moreThese emotional bookends, however, can be your secret weapon in making better decisions. The process is as simple as taking the time to identify 1) the emotions you feel as you face your decision, and 2) the emotions you want to feel as you’re looking at your decision in the rearview mirror. What do you see? How is your life better for a satisfying
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