
Decisions and Desire

When you force people to make decisions with only the rational part of their brain, they almost invariably end up “overthinking.” These rational decisions tend to take longer to make, says Restak, and can often be of lower quality. In contrast, decisions made with the limbic brain, gut decisions, tend to be faster, higher-quality decisions. This is
... See moreSinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose

In contrast, decisions made with the limbic brain, gut decisions, tend to be faster, higher-quality decisions. This is one of the primary reasons why teachers tell students to go with their first instinct when taking a multiple-choice test, to trust their gut. The more time spent thinking about the answer, the bigger the risk that it may be the wro
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action

These emotional bookends, however, can be your secret weapon in making better decisions. The process is as simple as taking the time to identify 1) the emotions you feel as you face your decision, and 2) the emotions you want to feel as you’re looking at your decision in the rearview mirror. What do you see? How is your life better for a satisfying
... See moreCheryl Strauss Einhorn • Emotions Aren’t the Enemy of Good Decision-Making
‘They know they should do one thing but they feel they should do something else. And they can’t reconcile the two things. Generally you should go with what you feel that you should do. Because your emotional system is a great deal smarter than you give it credit for. You have to figure out how to make your emotional system make decision so you can
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