Decentralized Media In web3 Is Not What You Think It Is

Decentralizing distribution is one way to engage the community in storytelling.

At the top of the stack is media creation, the facilitation of which should live within whoever is closest to the vision and strategy. This is usually the instigator, founder, and /or core team. These stakeholders should develop the initial narrative and POV and codify it as canon. This canon then provides the necessary guardrails for decentralizat... See more

All DAOs and Tokenized Communities are engaged in decision-making processes; governance is the catchall word for how decisions are made. Narratives — facilitated by our media — is how we shape governance, the culture of our individual organizations, and the culture of the web3 space at large.

curation lives in the middle of stack. Curation allows community participation in the DAO or Tokenized Community’s media while also ensuring quality assurance and narrative alignment.

Media in web3 is the meta-container for everything related to the DAO or Tokenized Community’s narrative network effect. This means Media is responsible for ensuring the narrative and POV (vision), brand (strategy), and marketing (execution) are aligned across the entire community ecosystem.