Decentralized Fashion Brands Are Turning Consumers Into Creators - Decrypt

A decentralized brand is a fiction made real, an egregore, a self-sovereign entity that lives through the imagination and belief of many. One does not simply decide what a decentralized brand "is." It is not something that can be created by focus groups, strategists, and identity designers. Like Bitcoin, a decentralized brand has its own autonomy, ... See more

"The unsustainable season-by-season overhaul would give way to designers releasing remixes of their creations and those of others, while smart contracts ensure that creators can share in the value their ideas are generating downstream."

More positively, establishing a track record through proof of passion may finally enable a scalable business model for independent cool-hunters and curators. Those who consistently invest in overlooked and underappreciated items that then wildly succeed will be sought after. Marketers and algorithms will surveil their purchases, swarming in after. ... See more

- Blockchain-enabled "Total Design" should allow us to invest in creative communities while casting off old world confines. Total design equates craftsmanship with artistry since it left an indelible mark on art & design practices until today. - It’s in the spirit of Total Design within the current paradigm that we must revisit present structur... See more