Decentralized Agency

A decentralized brand is a fiction made real, an egregore, a self-sovereign entity that lives through the imagination and belief of many. One does not simply decide what a decentralized brand "is." It is not something that can be created by focus groups, strategists, and identity designers. Like Bitcoin, a decentralized brand has its own autonomy, ... See more

DAOs (decentralized autonomous organizations - a topic for a future issue) are so important to this thesis because they become the new framework for a group of specialists to organize and coordinate.