Newsletters like mine don’t heavily rely on SEO because 95%+ of views come from emails directly to inboxes, so the drop in Google sending traffic doesn’t materially impact me today.

BUT….there is certainly a longer-term impact to ALL web content (including mine) from AI. Starting something new is 10x harder than when I started. Those with an... See more

“SEO Is Dead. Say Hello to GEO ,” by John Herrman for New York ($). The arcane art of search optimization shapes much of what you see on the internet: It’s why food blogs are so damn wordy, for instance, and why news outlets have long pulled little stunts like this. But now that AI is eating search whole, whether through chatbots or Google’s... See more

Future-proofing my blog for an AI audience