Dear Alt-Twitter Designers: It’s about the network!

One thing that complicates people’s willingness to devote their energy to vibrancy is context collapse, a term that Alice Marwick and I coined long ago. When a social media site grows slow and steady, it starts out for each user as a coherent context. Things get dicy over time as people struggle to figure out how to navigate divergent networks. But... See more

The tl;dr? It all comes down to nurturing the network dynamics, not the technical features.