‘Deadpool & Wolverine’ Might Save the Summer, but Hollywood Still Needs Rescuing
The job for any studio is to create a great story and exploit it across as many channels as possible—theme parks, merchandise, games, movies, TV, TikTok, etc.
The next big movie franchise/theme park/toy line will likely come from games. Players are spending thousands of hours interacting with game characters. Many developers are moving away from a publisher-led financing model to a VC model that enables them to maintain ownership over their IP.
Andrew Chen • State of Play: Six Trends Revolutionizing Games | Andreessen Horowitz
Anita Elberse has amassed and presented data showing that digital distribution has actually made blockbusters a better business bet than ever.
Marina Krakovsky • What Everyone Got Wrong About ‘the Long Tail’
Pixar’s determination to avoid clichés pushes its stories and characters to more interesting and exciting places than you’d expect.
Dean Movshovitz • Pixar Storytelling: Rules for Effective Storytelling Based on Pixar’s Greatest Films

Music and film, but also print publishing, magazines, and cable television, similarly face high and increasing production and marketing costs, strongly seasonal patterns, long development cycles, and hit-driven economics (more on this later). To understand how interactive entertainment has managed to grow so prosperously, we need to take a closer l
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