De-brand
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De-brand
After all, wouldn’t you rather hear unflattering criticism about you (and by extension, about your brand) in a private context than online or in the national press? As you get clearer about your identity – a work in constant progress and change – you will start to get a sense of what kind of actions represent your brand.
Noam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
For creative people this hits especially hard as social media’s invention of “personal brands,” “influencers,” and the “Creator Economy” turned the few remaining aspects of life that hadn’t yet been marketized into the last ways we could make a living without working for somebody else. Gradually and then suddenly creative people found themselves do... See more
Sell out without selling out
Ultimately, I argue for a view of the self and of identity that is the opposite of the personal brand: an unstable, shapeshifting thing determined by interactions with others and with different kinds of places.
if people now cultivate their own personalities in order to sell products and build a community, brands need to figure out what it is that they are doing. Originally created by companies to give selling a face and a human emotion, retailers are getting killed by their own customers. People are increasingly more likely to build their own brand — and... See more
Ana Andjelic • The ultimate guide to social commerce
The same process applies to artists, writers, and anyone online who has felt pressure to confine themselves to an arbitrary “personal brand.”