In the new social media world, everything is about the content itself, not the people who chose to follow you. Creative is the variable of success.

Post-creative strategy (PCS): Listening to actual consumers and gathering insights

The content you decide to amplify would be informed by SOC insights: What pieces are overperforming? Which ones are getting more comments?

pieces of content that don’t feel like an “ad.” People actually want to watch them, and the production is always informed by insights and observations from the content

Amplification: Spending against what works, aka not wasting a penny

Cohort development: Defining who you want to reach

Strategic organic content (SOC): What good modern advertising looks like

Platforms and Culture (PAC): The new requirement for your advertising knowledge

Videos people want to watch: Modern commercials