most of a human day is auto pilot. loops. rituals. little private compulsions. the apps that win sit inside those loops like quiet parasites. they don’t scream for attention. they’re just... there, every time, at the exact moment the loop begins.

instagram didn’t ask people to live differently. people already took photos, already wanted to flex,... See more

day 0 is vibes.

it’s aesthetics & narrative & “founder energy.”

when making things becomes frictionless, starting stops meaning anything.