David C. Baker Case Study | Liam Curley

could offer the quality of work a larger agency could provide, but at a price that had one less zero in it. And not only was I still making more profit than if I had been salaried at an agency, but I could still make the most of the price I was charging because my overhead was almost nothing past having a computer and writing off the second bedroom

A fixed-bid project is using a flat amount regardless of the number of hours worked. This is profitable work for boutiques if they can scope projects correctly. Clients are buying a deliverable, not the boutique’s time. If the boutique can produce the deliverable efficiently, this is very profitable.

Carefully crafting our niche positioning and defining our teaching methodology exploded our sales and dramatically freed up my time.