As technology advances, software will increasingly be chosen not just for how well it addresses its use case, but how it conveys its personality, similar to how we choose our clothes. We’re already beginning to see this shift. In highly individualized spheres like note-taking tools and consumer crypto, software is often chosen based on identity.... See more

When you try to make something that solves everything, you obsess over questions of power: how to make something that is omnipotent and everlasting. But when you make something that does one thing well, the questions are much more personal: does it solve my problem? and for how long? and who for? and where will it push the space around it? I want... See more

And yet, in so much modern software today, you’re placed in a drab gray cubicle — anonymized and aggregated until you’re just a daily active user. For minimalism. For simplicity. For scale! But if our hope is to create software with feeling, it means inviting people in to craft it for themselves — to mold it to the contours of their unique lives

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