Organizations should expect an ROI from their expenditures in data assets, data monetization capabilities, data-related initiatives, and data-domain connections. Data needs to be monetized so that inflows exceed outflows.

Innovations that are diffused as widely as possible deliver much greater payback.

Capabilities produce data assets that are accurate, available, combinable, relevant, and secure. Data assets with these characteristics are easily reused, and reusable data assets lead to faster and cheaper data monetization initiatives.

In sum, top-performing improvers draw on capabilities that help them produce data assets that can be reused in ways important for them.

A data monetization strategy is a living, evolving plan that must be adapted over time to accommodate shifts in market dynamics, technology advancements (think digital), an organization’s evolving capabilities,

An organization that consistently monetizes data is leveraging some robust enterprise data monetization capabilities.

Data assets are built to be monetized.

data management, data platform, data science, customer understanding, and acceptable data use capabilities.

Capabilities only create value if they are put to use.