This contrast between the interactive content that “people crave” and the “traditional media” that has become outmoded has taken on a political cast since the election. In a New Yorker item, Joshua Rothman argues that “Democrats preach while Republicans riff” — i.e. Democrats operate like the nattering nabobs of traditional media while Republicans

Traits traditionally coded as “right” or “left” or “good” or “progress” are now being thrown together in strange mixtures based on subcultural affiliations often gestated online.