Dan Ariely: The Hidden Forces That Shape Your Customers' Decisions
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
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1. Delay Your Intuition : Most people form an impression in seconds and spend the rest of their time confirming it. The best wait for all the information before letting their intuition speak.
2. Loss Aversion Creates Permanent Programs: Once you give people something (a perk, a feature, a benefit), it’s nearly impossible to take back. The founder... See more
2. Loss Aversion Creates Permanent Programs: Once you give people something (a perk, a feature, a benefit), it’s nearly impossible to take back. The founder... See more
Brain Food: The Three Lenses of Opportunity Cost
