Dan Ariely: The Hidden Forces That Shape Your Customers' Decisions
How human psychology, choice architecture, and perceived value challenge tech-driven efficiency and automation-focused decision design
TRANSCRIPT
So, you know, one of my interesting questions is, you know, what interface will AI deploy to help us make choices? And will it make the mistake that you could very easily make? If you think about it, nobody clicks the I'm feeling lucky button on Google. I think it's still there, isn't it?
It's been there for years. And they've removed it and
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