Dan Ariely: The Hidden Forces That Shape Your Customers' Decisions

Dan Ariely: The Hidden Forces That Shape Your Customers' Decisions

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A Few Short Stories

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Ideas That Changed My Life

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A Taste of Irrationality: Sample chapters from Predictably Irrational and Upside of Irrationality

Dan Ariely

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100 Little Ideas

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40 Useful Concepts You Should Know

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