Dan Ariely: The Hidden Forces That Shape Your Customers' Decisions

Dan Ariely: The Hidden Forces That Shape Your Customers' Decisions

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A Taste of Irrationality: Sample chapters from Predictably Irrational and Upside of Irrationality

Dan Ariely

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Scarcity: Why having too little means so much

Eldar Shafir

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Dollars and Sense

Jeff Kreisler • 1 highlight

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