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Why do some products, like the iPhone, turn out as well as they do? I’m now ready to offer my complete answer. It comes in three parts. The first part is the demo-making creative selection process.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
The whole tech world needs more projects that aren’t trying to become billion- (let alone trillion‐) dollar ideas, but are happily shooting for success as million-dollar ideas (or less!). Many of the best and most beloved movies ever made weren’t big-budget Hollywood blockbusters. If your list of all-time favorite movies doesn’t include a bunch tha... See more
Pebble Founder Eric Migicovsky Is Bringing It Back
Apple lets Chiat shoot for the stars. If it produces a clunker along the way, the world isn’t going to end. People aren’t going to abandon their Apple equipment on the streets.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
If I had to take a bet of what the majority of iPhone owners are doing right now, it would be very simple → they’re looking at their iPhone. Hardware that powerful, produces an image that is equally powerful and equally shared. The iPhone’s image is one of self-attention.
Each hardware paradigm releases a sort of canonical image that goes along wit... See more
Each hardware paradigm releases a sort of canonical image that goes along wit... See more
In Search of New Software Cultures
The product manager is the voice of the customer. The person sitting there asking „does this make sense for the customer?“, „are we saying / delivering the right things?“, „are we confusing them?“, „how do our customers considering our product compared to competitors?“. For every single customer touchpoint.
You need a small 2-3 Person teams that ma... See more
You need a small 2-3 Person teams that ma... See more
Azeem Azhar • The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
Apple trained its customers to become design connoisseurs.