{D} 119: Yes but what's your question

Brands spend a lot of time embodying statements, but of course they’re really asking questions.

Just Do It is really asking what’s stopping you, besides yourself?

I’m Lovin’ It is really asking why feel guilty?

A Diamond Is Forever is really asking yes but how much do you really love her you fickle piece of shit ? or something like that anyway.

In life there are no final statements, no final acts, and even the most final of acts is a question. Which is: where am i going ?

And: did it matter ?

Why do I care about these topics ?

What is it about these topics that’s interesting to me ?

Whatever the answer is, that’s where your writing begins.

You’re just trying to find readers who have the same questions you do.

Which means that the act of writing for a reader is the act of trying to find those answers—those further questions beyond—together.