Customer traction is the hard part
seths.blog
Customer traction is the hard part
You may be stagnant simply because you lack a place to begin. Having something in place to push against—even if it limits possibilities—can be beneficial to any project in the long run.
Todd Henry • Daily Creative: Find Your Inspiration to Spark Creative Energy and Fight Burnout
As organizations have begun to coalesce around projects, they’ve made a startling discovery: the starting part is harder than it looks. How to invent and choose and stick with or abandon ideas, how to select and predict and forecast the future of a project—this is all difficult.
Seth Godin • Poke the Box
I should mention one sort of initial tactic that usually doesn't work: the Big Launch. I occasionally meet founders who seem to believe startups are projectiles rather than powered aircraft, and that they'll make it big if and only if they're launched with sufficient initial velocity. They want to launch simultaneously in 8 different publications, ... See more
Do Things that Don't Scale
In real life, a startup is a portfolio of activities. A lot is happening simultaneously: the engine is running, acquiring new customers and serving existing ones; we are tuning, trying to improve our product, marketing, and operations; and we are steering, deciding if and when to pivot. The challenge of entrepreneurship is to balance all these acti
... See moreEric Ries • The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success
TARGETS Lay out your milestones. Determine your traction goal and define your Critical Path against that goal, working backward and enumerating the absolutely necessary milestones you need to achieve to get there. Stay on the Critical Path. Assess every activity you do against your Critical Path and consistently reassess it. Building such assessmen
... See moreGabriel Weinberg • Traction
Perhaps it makes more sense to begin with a hurdle you can leap. Perhaps it makes sense to be very specific about the change you seek to make, and to make it happen. Then, based on that success, you can replicate the process on ever bigger challenges.