The first thing to do when thinking about starting a project, before you invest in systems design, infrastructure or fancy tools, is to practice getting some customers. And the second thing to do is to find out what it’s like to delight or disappoint those customers.

Customer traction is just about the only thing all successful organizations have in... See more

Distribution Is the Hard Part

Most founders think the hard part is building the product. It’s not.

The hard part is getting anyone to care.

You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.

This is where most founders get stuck. They think the job is to build. They think if they... See more