Customer Analytics For Dummies

Big Data, Analytics, and the Future of Marketing & Sales

McKinsey Chief Marketing & Sales Officer Forum

amazon.com
Cover of Big Data, Analytics, and the Future of Marketing & Sales

Google Analytics

Justin Cutroni

amazon.com
Cover of Google Analytics

HBR Guide to Data Analytics Basics for Managers

Harvard Business Review

amazon.com
Cover of HBR Guide to Data Analytics Basics for Managers