Customer Analytics For Dummies
Ask : The counterintuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level
amazon.com
The range of work encompasses segmenting customers, knowing frustrations and problems that drive them to seek something new, and delineating the steps they take along their journey to become customers. It includes knowing what makes raving, loyal fans and the “watering holes” that create influence or amplify influencers. It means understanding whic
... See moreMartina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Converge: Transforming Business at the Intersection of Marketing and Technology
amazon.com
