Customer Analytics For Dummies

Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them

Michael Hinshaw

amazon.com
Cover of Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them

Do you CRM me?: An Analytical Guide to Customer Relationship Management

Omer Lizotte

amazon.com
Cover of Do you CRM me?: An Analytical Guide to Customer Relationship Management

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Rajat Paharia

amazon.com
Cover of Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification