Customer Analytics For Dummies

Big Data at Work: Dispelling the Myths, Uncovering the Opportunities

Thomas H. Davenport

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Data Smart: Using Data Science to Transform Information into Insight

John W. Foreman

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Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

Thomas H. Davenport

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Predictive Analytics

Thomas H. Davenport

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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Avinash Kaushik • 1 highlight

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Becoming a Data Head

Alex J. Gutman

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