Customer Acquisition Is the Only Viable Growth Strategy in B2B, Says Ehrenberg-Bass’s Romaniuk

3. Retention builds an acquisition competitive edge: - As you increase retention, monetization, and LTV,  you can pay more to acquire a customer. In doing so, you can push competitors  out of acquisition channels, open up new channels that were previously too expensive,  and grow faster.

Some of the most successful, beloved and iconic brands of the past few decades are built on compelling and sophisticated loyalty efforts. However, for digital brands and consumer tech platforms on accelerated trajectories, growth has historically been synonymous with acquisition. Companies typically start to identify top customers and loyalty strat... See more