Customer Acquisition Is the Only Viable Growth Strategy in B2B, Says Ehrenberg-Bass’s Romaniuk
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
Hard truth #7: Retention beats acquisition, every time
Do some simple maths with me.
Imagine you add $1M of new revenue in 2024. If those customers retain and *still* contribute $1M in 2025, you only need ~$200k of net-new to grow 20% year over year. But if you leak half of that $1M by 2025, you need $500k just to stay flat, then another $200k to... See more
Do some simple maths with me.
Imagine you add $1M of new revenue in 2024. If those customers retain and *still* contribute $1M in 2025, you only need ~$200k of net-new to grow 20% year over year. But if you leak half of that $1M by 2025, you need $500k just to stay flat, then another $200k to... See more