Curators Are the New Creators

"The real scarcity isn’t content anymore. It’s attention."

One way to monetize curation is through a paid newsletter, with the Everything Bundle as a great example. Other opportunities include blogs, ebooks, e-commerce stores, and consultations/speaking gigs. I even came across ReadBase during my research, which allows curators to monetize their bookmarks and reading lists. In any case, curators can find s... See more

Curators may want to:"-Build a personal brand or audience.-Fulfill a need in a particular market...-Create an extra category within an existing business.-Become an additional revenue source..."

Psychological ground for the need for curation:"- Zuckerberg’s Law, or the tendency to share more and more on social media over time -Dunbar’s number, or the average number of stable social relationships one can maintain at a given time (it’s around 150)-Zipf’s Law, which describes how in any system of resources there are a small number of items of... See more

Ari Lewis's playbook for creation as a service:"Find initial tractionShift the emphasis from the individual to the greater media brandScale and continue to add value"

People enjoy curated content because they can learn new skills while saving time.

"Curators are the new creators, and as consumers, we’re going to be willing to pay someone with good taste to help us sort through the ever-growing mass of information at our fingertips."

Monetizing curation can come in the form of a paid newsletter, "...blogs, ebooks, e-commerce stores, and consultations/speaking gigs."

There is a pendulum swing happening between bundling and unbundling.