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Curators Are the New Creators
Modern aspiration is not about having money to buy things, but having taste to know what to buy. That’s where human curation comes in, and why it’s increasingly considered both a differentiator in fashion, food, travel, wellness, design, and an important value-add for tech platforms from Spotify to Netflix and HBO to Facebook and Apple.
andjelicaaa.substack.com • Move Over Influencers, Here Come Curators
As the amount of content grows, so does the market for credible curators.
A great case study is Nathan Baschez and Dan Shipper’sEverything Bundle. In April, they decided to offer a bundled version of their newsletters, expecting a few extra subscribers from the experiment. Instead, they grew together from 600 to 1,000 paying subscribers within the ... See more
A great case study is Nathan Baschez and Dan Shipper’sEverything Bundle. In April, they decided to offer a bundled version of their newsletters, expecting a few extra subscribers from the experiment. Instead, they grew together from 600 to 1,000 paying subscribers within the ... See more
gabygoldberg.medium.com • Curators Are the New Creators. The Business Model of Good Taste | by Gaby Goldberg | Medium
The curator’s job is to aggregate high-signal content on a given subject so that you don’t have to. A Curator is not necessarily Creator in the sense that you (as the reader/consumer) are not “trading” your attention/money in exchange for that creator’s individual perspectives, opinions, frameworks, or insights. What you’re trading is your attentio
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