Curation, in a sense, is its own form of intertextuality, or the shaping of a text’s meaning by another text. Content doesn’t exist on the Internet in a vacuum: it takes up space, and it forms a web of influence and connections. We have the content. Now, the question becomes: what will we do with it?

To me, online content consumption seems to exist on a pendulum of sorts: we love content to the extreme — Unbundle!! Give us more! — until we are overwhelmed with choice and analysis — It’s too much!! Bundle it back up again! — and swing to the opposite side. In the end, we always end up somewhere in the middle… but it’s a lot of swinging back and... See more

In my view, however, the business of influencer bundling has only just begun. Curators are the new creators, and as consumers, we’re going to be willing to pay someone with good taste to help us sort through the ever-growing mass of information at our fingertips.