Curation (vs the road to junk)

As the amount of content grows, so does the market for credible curators.

A great case study is Nathan Baschez and Dan Shipper’sEverything Bundle. In April, they decided to offer a bundled version of their newsletters, expecting a few extra subscribers from the experiment. Instead, they grew together from 600 to 1,000 paying subscribers within the ... See more

One option a company with a useful network has (whether it’s an email platform or a social network) is to curate what they feature. They’ve built an asset and that asset goes up in value when it attracts thoughtful users.

The other option is to believe that ‘open’ is the answer, the more open the better. As we learned when we launched Squidoo a deca

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curation is a tangible expression of taste, and the appealing thing is that what you curate never has to fall short of your taste creation is scary because it’ll constantly fall short of your taste, and only through continuing to create can you ever close the gap