Culture matters
Frame questions around each of the forces. • Problem (push): What do you struggle with at your current job? What’s less than ideal? • Attraction (pull): What excites you about the new role or company? How do you imagine your life improving? • Uncertainty (anxieties): What concerns do you have about the new role or company? • Habit (familiarity): Is
... See moreJim Kalbach, Micahel Tanamachi, • The Jobs to Be Done Playbook
I focus on three sources of motivation: yourself (what you already want), a benefit or punishment you would receive by doing the action (the carrot and stick), and your context (e.g., all your friends are doing it). To help you visualize this, I created a model called the PAC Person. You’ll see him pop up again and again—it turns out that Person, A
... See moreBJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
Words That Change Minds: The 14 Patterns for Mastering the Language of Influence
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Take a minute to consider where you fall on the Manipulation Matrix. Do you use your own product or service? Does it influence positive or negative behaviors? How does it make you feel? Ask yourself if you are proud of the way you are influencing the behavior of others.
Nir Eyal • Hooked: How to Build Habit-Forming Products
The power of incentives cannot be overstated. Properly devised incentive mechanisms can supercharge a group’s ability to efficiently optimize for its selected target metrics. Which sounds great — and it is, provided that those target metrics are a proper representation of the organization’s goals.