Culture matters
And the way you get good at it is by getting increasingly attuned to the softer, subtler side of organizations. To the extent these subtle and nebulous forces can be understood and manipulated with precision and deftness (soon with deep learning for leverage), you get vastly more sophisticated organizations.
Venkatesh Rao • Lands of Lorecraft

Words That Change Minds: The 14 Patterns for Mastering the Language of Influence
amazon.com

