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Culture Is the Client
In the new cultural economy, the culture is the product. It is composed of practices, ideas, and discourses. Products are auxiliary, supportive, but not the main event. And most importantly, people now opt into these designed cultures with full knowledge and awareness that these cultures might change who they are. The authenticity-driven culture o
... See moreToby Shorin • Life After Lifestyle
Culture Is an Ecosystem: A Manifesto Towards a New Cultural Criticism
Culture: An Owner's Manualculture.ghost.io
The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become
... See moreToby Shorin • Life After Lifestyle
In the new cultural economy, the culture is the product. It is composed of practices, ideas, and discourses. Products are auxiliary, supportive, but not the main event. And most importantly, people now opt into these designed cultures with full knowledge and awareness that these cultures might change who they are.
Toby Shorin • Life After Lifestyle
the offering to decode culture and derive strategies for clients is increasing in need as well as value. But it’s not just about providing a mere map of culture – it’s collaborating on guardrails, a compass and climate report to navigate culture intelligently.
Noël Theodosiou • The Radical Potential of Semiotics & Cultural Strategy
what would it mean for brands to stop pointing to culture, and to start being it? To do so, they would have to go far beyond marketing, to offer meaningful modes of participation. Is it even possible for companies to be in service of something greater than themselves?
Toby • Life After Lifestyle
