Saved by Maarten and
Culture Is the Client
But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I’m... See more
libbymarrs.net • Post-Authentic Sincerity a Premium Generic Essay
What identity are we selling?
Finish the sentence:
“When you buy this, you get to be the kind of person who ______.”
What are the codes?
List the signals your audience uses to recognize each other.
Your campaign should speak in those codes,... See more
Finish the sentence:
“When you buy this, you get to be the kind of person who ______.”
What are the codes?
List the signals your audience uses to recognize each other.
- words they use
- aesthetics they repeat
- rituals they perform
- creators they trust
- places they gather (online and IRL)
Your campaign should speak in those codes,... See more