CULTURE AFTER YOUTH CULTURE
We are transitioning out of the era of Lifestyle, and into an era where the production of culture is valued—both subjectively and financially—on its own terms. From an era where brands are designed to sell products to an era where brands are designed to be culture, to transform lives, to instill beliefs.
Toby Shorin • Life After Lifestyle
in an accelerated modernity inside a culture of youthfulness, to be of the past is to not be revered for your wisdom and the perspective of your experience.
Andrew Root • The Congregation in a Secular Age (Ministry in a Secular Age Book #3): Keeping Sacred Time against the Speed of Modern Life
When brands moved from manufacturing products to manufacturing culture, design, luxury and art, curation zoomed onto taste, aesthetics, identity and social status.
Ana Andjelic • Creativity Is Dead, Long Live Curation | Highsnobiety
In the age of social media, personal expression has become the most valuable form of currency, yet we still use the term ‘counterculture’ to describe alternatives to the hegemonic forces of yesteryear, as if dressing middle-class, white, and preppy still aligned with the rules of power today.