START A CULT, MY SON: A MANIFESTO The future is cults. All around you are cults, the world is already full of them. History is full of cults. You need to learn how to start them, you need to be able to recognise them. Study cults.

As Amanda Montell describes in her book Cultish, “Though the stakes and consequences of respective affiliations differ considerably, the methods used to assert power—to create community and solidarity, to establish an ‘us’ and a ‘them,’ to align collective values, to justify questionable behavior, to instill ideology and inspire fear—are uncannily,

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