Cultivating Cults

there are people out there who see the world the way you do. They hold a similar set of beliefs and ideologies in their minds that inform how they behave. Therefore, based on what we now know about tribal identity and worldview congruence, instead of trying to create a community around you, perhaps you’d be better off trying to find the people who

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The best communities form around ambitious missions, have a strong group culture, and have a clear way of flexing their brand identity. Think of the uniforms, memes, and other artifacts that make a group a group. Web3 enables communities to coordinate, build equity, and shape culture in ways that have never before been possible.