Crystallizing Public Opinion
got all sorts of great inspiration (and ideas) for the job by reading old books like The Harder They Fall and All the King’s Men, which are about press agents and media fixers for powerful politicians and criminals of many years ago.
Ryan Holiday • Trust Me, I'm Lying: Confessions of a Media Manipulator
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland • 2 highlights
amazon.com
Bernays ayudó muchísimo, sin duda, a mejorar la imagen de la compañía en los Estados Unidos, a volverla presentable ante los altos círculos políticos de Washington y a vincularla a los millonarios (que se ufanaban de ser aristócratas) en Boston.
Mario Vargas Llosa • Tiempos recios (Spanish Edition)
