got all sorts of great inspiration (and ideas) for the job by reading old books like The Harder They Fall and All the King’s Men, which are about press agents and media fixers for powerful politicians and criminals of many years ago.

Case Study #1 In the 1920s Edward Bernays was asked to help the American tobacco to promote smoking to women and break the taboo in which it was only acceptable for men to smoke. Edward Bernays sent a group of young women to march in the New York City parade and light up cigarettes in public; believe it or not, a very controversial behavior at the

Bernays ayudó muchísimo, sin duda, a mejorar la imagen de la compañía en los Estados Unidos, a volverla presentable ante los altos círculos políticos de Washington y a vincularla a los millonarios (que se ufanaban de ser aristócratas) en Boston.