Crystal ball đź”®
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Crystal ball đź”®
Today’s CMOs need to operate on a much quicker test-place-analyze-optimize cycle, know which of the thousands of marketing technology solutions can give them an advantage, rebalance their media mix frequently, and juggle vendors, agencies, and services providers with the skill of a top performer at Cirque du Soleil. We’ve gone from a world where ad... See more
SparrowAdvisers • Self-serve ads and the rise of DIY advertising
Marketing in the AI era is a game of extremes. Average no longer cuts it.… | Kieran Flanagan | 30 comments
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To advance your career as a marketer, it pays to become a specialists in one channel
Execs • Sunil Rajaraman (VP of B2B Marketing at GoodRx)
AI is changing content marketing, and content marketers need to change with it. The smart move is to accept that AI-powered augmentation, automation, and disruption are inevitable. That means machines can—and will—take over some content tasks historically performed by humans. As this happens, brands will increasingly place value on humans who can d
... See morePaul Roetzer • Marketing Artificial Intelligence
Newsletters 3.0: Why “newsletter ad-only” businesses are dead and how to adapt
If you’re running a “newsletter business” the way most people do, you’re doomed to fail.
Let me explain…
When people think of a newsletter business or newsletter-first media company they think about a free daily newsletter that generates revenu
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