To summarize, tokens can certainly play a role in building a network, but they are not a GTM motion in themselves. Pay attention to the kind of network you’re building and how token incentives interact with network utility before relying on them as a bootstrapping solution. 

Web 3 introduces a powerful new tool for bootstrapping networks: token incentives.The basic idea is: early on during the bootstrapping phase when network effects haven’t kicked in, provide users with financial utility via token rewards to make up for the lack of native utility.