Crypto GTM Isn’t Rocket Science. It’s DMs, Vision, and 10 People Who Care

Devin and Alice were frustrated that crypto was insular, complex, and intimidating. Crypto had bled into finance, art, and gaming, but crypto hadn’t truly come to disrupt media or culture, and it certainly wasn’t yet mainstream. They set out to change that.

My goal and challenge for today’s issue is to convince you that crypto is less like the stock market and more like social media, where you can participate, build a reputation, and actually add more value to the network than you extract.

I’ve worked in Web 3 and crypto since 2013 and have never worked with a project that spent meaningful money on sales and marketing. You don’t need to spend money on marketing when users are genuine owners, love what they do, and love telling other people about it.

Similarly, I think one of the challenges of some of these tokenized projects is to actually kind of put the token in the background and create experiences that people really want to have.

We must confront a pervasive threat: the ethos of pure speculation and financialization. This approach represents a shallow interpretation of what decentralization can offer. It overlooks the deeper, more meaningful aspects of a technology that enables us to connect, collaborate, and build shared experiences across geographies and ideologies – some... See more