Don’t be a purist. Most consumers don’t care whether your product is on the internet, web3, or offline. Those are tools, not value propositions.

Crypto Bezos might not be afraid to retain centralized control over the business while giving customers upside via social tokens instead of going full DAO.

Focus obsessively on customer experience. If you’ve read anything about Amazon, you know this one. I won’t belabor the point. But keep it in mind: it’s not about the tech, it’s about what the tech can do for customers.

Crypto Bezos would certainly appreciate that web3 makes digital objects ownable. If Amazon changed the cost structure by shifting from expensive retail to cheaper warehouses, NFTs would give Bezos the opportunity to lower costs even more dramatically by selling ownable, provably unique and scarce digital items.

There are a lot of crypto projects that are built as crypto projects, for crypto people. Crypto Bezos, on the other hand, would build products, from Day One, that are better for the regular customer than anything they have access to today.

He might not care about decentralization for its own sake, unless decentralization proved to be better for customers.

Attention is a scarce commodity. Bezos told Higgins that attention was “the scarce commodity of the late 20th century.” It’s still the scarce commodity today, so his advice stands: “One of the ways that you can do that [capture attention] and it’s the way that we did it is by doing something new and innovative for the first time that actually has r... See more

The first thing he would notice is that crypto shortens the horizon on Original Bezos’ observation that, “in the long-term, there is never any misalignment between customer interest and shareholder interest.” In crypto, the customers can also be the owners from the earliest days. He might raise money directly from customers instead of (or in additi... See more

When you find a nascent but fast-growing space, dive in. Bezos had a high-paying job at quantitative hedge fund DE Shaw, but when he saw how fast internet usage was growing, he gave it up to start from scratch. It was a good bet.