the goal of which was to flesh out in full the Technology Adoption Life Cycle end to end from the early market, the chasm, and the bowling alley, on to the tornado, Main Street, and post-adoption category maturity.

The First Crack Two of the gaps in the High-Tech Marketing Model are relatively minor—what one might call “cracks in the bell curve”—yet even here unwary ventures have slipped and fallen. The first is between the innovators and the early adopters. It is a gap that occurs when a hot technology product cannot be readily translated into a major new be

Crossing the Chasm, Geoffrey Moore distinguishes five customer groups: innovators, early adopters, early majority, late majority, and laggards. The innovators are technology enthusiasts; they buy and use your product as soon as it is launched. The early adopters are visionaries who can see how the product benefits them. Together, they make up the e