Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Geoffrey A. Mooreamazon.com
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
amazon.com
Good Strategy/Bad Strategy: The difference and why it matters
Richard Rumelt • 17 highlights
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These are the two “natural” marketing rhythms in high tech— developing the early market and developing the mainstream market. You develop an early market by demonstrating a strong technology advantage and converting it to product credibility, and you develop a mainstream market by demonstrating a market leadership advantage and converting it to com
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