Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Geoffrey A. Mooreamazon.com
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
Clayton M. Christensen • 52 highlights
amazon.com
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
amazon.com
How do you get more people to “get it”? This is what Moore refers to as the “chasm,” the transition between the early adopters and the early majority, and it’s hard to cross. But not if you know WHY.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
