Systems thinking enables us to engage complex problems more effectively, steering us away from short-sighted solutions that may work in the short-term but ultimately backfire and make things worse in the long run.

The strategist is no longer a domain expert in isolation, but a pattern recogniser across disciplines - someone attuned to the logic of living systems.

Why does this matter? Because traditional strategy was built on fragmentation. On dividing markets from cultures, insight from intuition, brand from business.

But these divisions were always

... See more