
Cringe = Sublime

the predominant driver in pop culture humor morphed in the early 2000’s from irony to awkwardness. The switch is best explained as the difference between the mid 90’s, Larry-David-written Seinfeldian humor and later-career Larry in Curb Your Enthusiasm .
They’re not the same.
You know this because of how each makes you feel.
Awkwardness gives you a... See more
They’re not the same.
You know this because of how each makes you feel.
Awkwardness gives you a... See more
The Hardest Thing for Founders To Be Comfortable With
A man knows he should speak up about the sexist behaviour of his coworkers, but doesn’t, because they’re his friends and he doesn’t want to make it awkward. A tenured professor is bothered by her colleague’s flirtatious remarks, but says nothing, because it would be awkward to bring it up. A person runs into a recently bereaved coworker, and... See more
Alexandra Plakias • We should take awkwardness less personally, and more seriously | Aeon Essays
Be cringe. The world is dying from ironic distance.
Cringe is just another word for sincere, anyway.
And we really need more of that.
Lois Macsubstack.com