Creeping as a Service (CraaS)

- "Even if we’re anonymous or confusing to other people, we remain pellucid and knowable to platforms, which establish a recognizable personal brand of sorts algorithmically. When we encounter ourselves in the guise of recommended content and customized ads, we are meeting our coherent public image, as the platforms have deduced it from an entire r... See more

We are watching the internet slip away as websites and apps rise and fall, swallowed by private equity, shuttered by burnout, or simply frozen in time — taking with it our memories, our cultural phenomena, our memes. In theory, as we like to tell Zoomers who are putting it all out there, “the internet is forever.” Employers and enemies can and will... See more

Surely enough, upon Inspect Element inquiry, most of these sites were running multiple third-party cookies, collecting the data of their visitors and selling their personal information. It is not enough for these websites to depersonalize the missing and deceased, reducing their names into analytic benchmarks; website visitors themselves become met... See more

It becomes something of a Faustian bargain, because our online habits and behaviors are carrion for tech vultures. As we scroll, they feast

- "the concrete practices of the tech industry now structure identity and individuality in ways that support its own hegemony. While it presents endless avenues for expression, it sees us as wholly reducible to market logic, where we are real to the degree that our consumption habits are rational. This vision of selfhood promotes uniformity and bou... See more

- "To exist on platforms is to be subject to this kind of continual identity reconstitution, to fluidity. Self-branding attempts to hide this inevitability by claiming agency over it, as though by choosing to turn our identity into capital, it becomes a free choice. Self-obfuscation, on the other hand, effectively embraces it through a kind of acce... See more