Steve gives some great advice on how to think about building great products. He says, your thoughts construct patterns like scaffolding in your mind. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them. It's a rare person who etches grooves that are other than a specific way of looking at

I think there's a bit of a cold start.

If you were to propose going and creating an acquired for sports, you would, the sort of risk I guess we took, we didn't think about it as risk at the time because it was just a hobby, was you're looking at years of no or little monetization. Right. Because it's going to take a long time to build up the