Creators, Creativity, and Technology with Bob Iger
podcasts.apple.comSaved by Dayna Carney and
Creators, Creativity, and Technology with Bob Iger
Saved by Dayna Carney and
Managing creative processes starts with the understanding that it’s not a science—everything is subjective; there is often no right or wrong. The passion it takes to create something is powerful, and most creators are understandably sensitive when their vision or execution is questioned.
Innovate or die, and there’s no innovation if you operate out of fear of the new or untested.
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He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently: They developed not merely modest product advances based on focus grou
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