Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

idea—without the critical ingredient that is candor, there can be no trust. And without trust, creative collaboration is not possible.

And yet, candor could not be more crucial to our creative process. Why? Because early on, all of our movies suck.

Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the path for them, and pay attention to anything that creates fear. Doing all these things won’t necessarily make the job of managing a creative culture easier. But ease isn’t the goal; excellence is.

Ideas come from people. Therefore, people are more important than ideas.

eternal, impediment to our progress: the human resistance to change.